Brand board · 01

Konnect

Grip. Focus. Konnect.

South Africa → Global · The system of record

01 · Identity

One house. Three names.

A South African GK house. Gear, identity, and a keeper community — not cheap gloves with a logo.

Consumer
Konnect
Legal / footer
Konnect Goalkeepers
Athletes / packs
KG
Handle
@Konnectkeepers
Never
Konnect Sports
  • Tagline

    Grip. Focus. Konnect.

  • Campaign

    Own your area.

  • Position

    Built for the ones who command the game.

02 · Mark

Eight points. One void.

The star is the lockup. Center stays empty. On ink it is paper or blaze — never both at once. Wordmark is KONNECT in Oswald, tracked. KG is secondary.

Paper on ink
Ink on paper
Blaze on ink

03 · Color

Ink, paper, steel. Two strikes.

Chrome stays near-neutral. Blaze is Nova. Volt is Volt. Eclipse and X never wear either. Tap a chip to copy the hex.

04 · Type

Oswald for command. Manrope for the rest.

Display · Oswald Medium

Own your area.

Headlines only. Tight tracking. Never all-caps sentences.

Kicker · Oswald Medium

Future Series

Labels and indexes. Wide tracking. All caps. Eleven pixels.

Body · Manrope Regular

Calm, confident, human, short. Keeper to keeper. Product mentions earn their place.

Short lines. No exclamation. No emoji.

05 · Voice

Calm. Confident. Human. Short.

Keeper to keeper. Never a fan account. Never a hard sell in a reply. Rotate wording. If a sentence would fit a clearance email, cut it.

Use

  • Own your area.
  • Grip. Focus. Konnect.
  • Built for the ones who command the game.
  • The work nobody sees prepares the moments everybody sees.
  • If one of us plays, we all play.
  • Four models. Two cuts.

Not

  • Built for champions.
  • Match-day dominance.
  • Unmatched control — stacked in threes.
  • Hashtag piles in one post.
  • Glove emoji as brand punctuation.
  • What do you want to buy today?

06 · Line

Two houses. One brand.

Current / volume

Vortex

Junior and Elite colorways. Training and match. The shop floor. Sale language lives here only.

Sealed match

Apex Pro

Professional-grade 4mm latex. Hybrid negative. A defined place — not a collision with Future.

Premium line

Future Series

Nova, Volt, Eclipse, X. Two cuts. Never on sale. The cinematic face of Konnect.

07 · Image

Studio void. Glove as object.

  • VoidStudio dark. Glove as object, not lifestyle collage.
  • OneOne glove, one frame. No clutter, no watermark soup.
  • GrainTight latex. Warm paper light — not stadium flood.
  • Spin360 for proof. Studio film for the campaign.
  • PaceSlow. Editorial. Film first, shop second.
  • PressButtons scale to 0.96. That is the only juice.
  • QuietOpacity and transform only. Respect reduced motion.

08 · Locks

Ten rules. No debate.

  1. 01

    Names

    Consumer: Konnect. Legal: Konnect Goalkeepers. Athletes: KG. Never Konnect Sports.

  2. 02

    Canonical URL

    konnectgoalkeepers.com. Redirect .store.

  3. 03

    Lockup

    Star + KONNECT. Secondary: Grip. Focus. Konnect.

  4. 04

    Campaign

    Own your area.

  5. 05

    Future is never on sale

    Vortex can be. Future apparel needs its own subname so it does not dilute the glove line.

  6. 06

    Nova ships with the film

    Do not lead with Nova and then sell the others without her.

  7. 07

    Accent leakage

    Blaze is Nova’s. Volt lime is Volt’s. Eclipse and X are paper and ink only.

  8. 08

    Type and palette

    Oswald + Manrope. Ink, paper, steel. Mandatory for Future, film, OG, and graphics.

  9. 09

    Voice test

    If it fits a clearance email, cut it. If it fits a keeper in a tunnel, keep it.

  10. 10

    One origin

    Founded in South Africa. Based in Durban. One year. No placeholder stats. No emoji on brand surfaces.